PRESS RELEASE

DATE:            April 13, 2010

SUBJECT:      Scandinavian Festival Buttons

CONTACT:    Emily Sanderson

Wear them with pride.  Wear them for fun.  Wear them around town to encourage others to attend.

Commemorative buttons sporting “Come Home,” the 2010 theme of the Scandinavian Heritage Festival, will be available online for $8 starting May 1.

The pin-backed buttons provide $1 off registration for the Bread Contest and a free copy of a video of Scandinavian Conference sessions Thursday, May 27, and Friday, May 28, which will be sent by email to button recipients.  Also sent by email will be a free video recap of the Festival activities.

In addition, the button will provide incentives related to new features at the Festival, including reserved seating at a second stage this year located at the Heritage Plaza at Snow College.  The program will include local Scandinavian dance groups choreographed at Snow College and Gunnison High School, as well as performances by contestants of the songwriting and story writing/telling contests this year.  Button recipients will also receive free recordings of the winning song and the winning story, which will be sent to button recipients electronically.

The button graphic was designed by local artist Sophie Soprano (a.k.a. Lynn Farrar), famous for her historical paintings that exhibit a playful, whimsical style.

Only a limited number of buttons will be printed, and they will be available on a first come, first served basis.  To purchase a button or two, go to www.upharts.org or www.scandinavianheritagefestival.com.

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